One of the problems a couple entrepreneur can face is keeping the business identity of both the partners intact. Meaning one person should not be reduced to being the ‘spouse’ of the other. Being the patriarchal and male dominated society we still are, it happens more commonly to women.
The first step to avoid this is to make sure that the relationship amongst the partners should not have gender stereotype involved in it. If something is there between the partners themselves, there is no way the same thing won’t be projected outside.
After that has been taken care of, we still have to face the fact that the world outside is biased. Many people at Delhi Book Fair wanted to meet “Mr. Jha” – once they came to know that I was doing this business with my husband. It was an awkward thing to explain that Mr. Jha is my father, not my husband! In general, in the professional setting, we do not introduce ourselves as husband and wife. Our personal relationship is of no concern to most people in professional setting. People who should know about it should be told at an appropriate time. For example, if you are approaching someone for funding, they should know because your relationship affects your financial situation and responsibilities. But it does not need to be the first introduction even then. It is just a piece of information that matters only after the qualification, experiences and abilities of both the partners have been accounted for.
And of course, if a journalist is doing a story on couple entrepreneurs, she should know 😉