Couple Entrepreneurs – Part V (Gender Stereotypes)

One of the problems a couple entrepreneur can face is keeping the business identity of both the partners intact. Meaning one person should not be reduced to being the ‘spouse’ of the other. Being the patriarchal and male dominated society we still are, it happens more commonly to women.

The first step to avoid this is to make sure that the relationship amongst the partners should not have gender stereotype involved in it. If something is there between the partners themselves, there is no way the same thing won’t be projected outside.

After that has been taken care of, we still have to face the fact that the world outside is biased. Many people at Delhi Book Fair wanted to meet “Mr. Jha” – once they came to know that I was doing this business with my husband. It was an awkward thing to explain that Mr. Jha is my father, not my husband! In general, in the professional setting, we do not introduce ourselves as husband and wife. Our personal relationship is of no concern to most people in professional setting. People who should know about it should be told at an appropriate time. For example, if you are approaching someone for funding, they should know because your relationship affects your financial situation and responsibilities. But it does not need to be the first introduction even then. It is just a piece of information that matters only after the qualification, experiences and abilities of both the partners have been accounted for.

And of course, if a journalist is doing a story on couple entrepreneurs, she should know 😉

This entry was posted in Business & Entrepreneurship by Jaya. Bookmark the permalink.

About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe ( with a vision to make it the best e-book creation tool. Blog: Twitter: @jayajha Facebook:

3 thoughts on “Couple Entrepreneurs – Part V (Gender Stereotypes)

  1. Hey Jaya

    Agree with you and appreciate the fact that your personal life should have no bearing on your professional work and the people you work with.

    An individual’s identity should always be his/her own regardless of the spouse, father, mother, business, etc. Often times we find that people in India follow the opposite. For example, X would tell a traffic cop that I am the local MLA’s son or I am the wife of an IAS officer, etc. to get out of the situation. The concept of creating one’s identity and not piggy backing on somebody else would be alien to most Indians. For example, I doubt that Rabri Devi would mind that her identity is limited to Laloo’s wife!

    Besides the business identity of each partner, the fact is that your identity is not limited to just director of Your identity is a sum of your profession, personality, childhood, hobbies, values, etc.

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