Couple Entrepreneurs – Part IV (Decision Making)

As mentioned in the first part of this series, decision-making between couple entrepreneurs become easier when personal and professional lives are likely to clash. Because the same two persons are making decision on both fronts, there are no blame-games – you have the same goal for your decision-making.

Even otherwise, the personal understanding and shared values you have developed, helps in taking joint business decisions.

But there is one important difference too. As a couple, in personal life, there might be things you will disagree over for all your life. You may disagree fiercely over whether Rang De Basanti was a good movie or not, whether a certain relative is nosy or caring, whether one supermarket is better than the other. Fierce as they may be, fight as much as you may, you can still live with these disagreements without having to ever resolve them.

But in business you can not live without resolving a disagreement forever. Not even for a long time! You may have very little time to take a decision one way or the other. Plus the time spent in fighting over disagreements might just be too costly. It won’t do to treat these disagreements in the same way as those personal life.

So, it becomes important to have a mechanism to resolve such disagreements. In our case, both of us are opinionated. Plus life is hardly black and white. So, often both of us have good reasons to stand our ground. One mechanism that we try in such cases is to decide the areas in which each of us is going to have the final say. So, typically the decisions are taken together. But if we are stuck in a circular argument with no hope of either of us budging from our places, we take the route of seeing whose area it falls in. One person may have a final say on technological decisions, the other may have the final say in customer support decisions and so on.

Any other mechanisms you can think of?

This entry was posted in Business & Entrepreneurship by Jaya. Bookmark the permalink.

About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe ( with a vision to make it the best e-book creation tool. Blog: Twitter: @jayajha Facebook:

One thought on “Couple Entrepreneurs – Part IV (Decision Making)

  1. Simple family bussiness is the mechanism. One can involve umemployed parrents and inlaws in the couple enttrenpeneurship like Bill Gates running his mother’s company ( M-I-C-R-O-SOFT ) .

    Happy Bussiness

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