Learnings from Pothi.com

It should come as no surprise that running a start-up brings its own sets of learnings. The biggest ones for me are coming from our users. We have users as young as 17 years and as old as 65 years. And its just us interacting with all of them. Its so totally different from the kind of experience your get while being in Internet industry. As a Product Manager in a consumer products company, I was supposed to be clued into the market constituting of non-techies or average users too, but it was a very macro level of understanding that was required. Even the kind you get out of focus groups etc. are very generalized ones. These people were not a part of my daily interactions. My daily routine consisted of trying to translate this generalized understanding in to the jargons I and my industry-veteran colleagues were comfortable with. Even the people I interacted with outside the organization were of the similar league.

But its so totally different now. On a daily basis I am talking to people from very different backgrounds. And some things start coming back. Addressing people by first name is not the most common thing to do. I had to learn to start on a more conservative side and switch to first name only when I am sure that the person is as comfortable with it as I am. It isn’t about respect or anything. I do not mean disrespect to all the senior folks I address by names, some of them older than my parents. Its just a way of doing things. And addressing people more formally is also another way of doing things, which is *the* way in India outside of certain circles!

Sometimes the learnings have come from situations that were outrightly funny or embarrassing! Would have loved to share some of them, but can’t do that. Since they’d involve people about whom I shouldn’t be writing just like that (no, no – there are no dark secrets. Its just that you have to follow the basic rules of respecting privacy 🙂 ).

This entry was posted in Business & Entrepreneurship by Jaya. Bookmark the permalink.

About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started Pothi.com, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe (http://instascribe.com) with a vision to make it the best e-book creation tool. Blog: https://jayajha.wordpress.com Twitter: @jayajha Facebook: http://facebook.com/MovingOnTheBook

2 thoughts on “Learnings from Pothi.com

  1. “since they’d involve people about whom i should nt b writing just like that(no no-there are no dark secrets…..basic rules of respecting privacy).respect ki watt laga deti ho fir likh ti ho respecting privacy.sahi hai.

    hey write a post on the “movies” long time no post on that! consider my request,if possible.when you get in such kinda mood.hope soon.yes-man+coward(also)

  2. Hi Jaya

    This was a post I started reading eagerly, but there’s not much in there. Please do write a more detailed post on your entrepreneurial journey so far. It will be a great learning, for me personally, and I am sure for many other wanna-be-entrepreneurs out there.

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