Will India have a Baidu equivalent? That’s a question often asked in the Internet circles. As much as people would like to believe there is a threat to Google in India in the same way as in China, there hasn’t been a significant one till date – in the search market at least. “Why” would deserve a post by itself.
But on to the music search for the time being. The interesting part of the story in China is that Google was actually a leader and then badly lost to Baidu over the years. The trigger was played by mp3 searches. Apparently pirated mp3 download was a big thing and Baidu helped search for and download those. Google would, on the other hand, try to get rid of those pages, because they violated copyrights.
And now Guruji has launched music search in India. It supports search for several Indian Language songs. However, it does not link to mp3 download sites, as they would be as illegal here as they would be in China I guess :). It links to the online stations like musicindiaonline and raaga etc. How big a killer feature would this music search be? I searched for couple of Hindi songs, and the results were pretty good. However, is it that useful really? Usually we know about a couple of places where we can listen to the songs, and go directly there. Are there stations, which have a better collection of one kind of songs than other stations have? If so, probably there would be some utility in the music search. If not, I don’t think its going to create much of a buzz. But no one can predict the future, so let’s see.