Indian Internet Market

Just when I was thinking through the content for this post, I got the link to the following article through e-mail

Why the World isn’t Flat

Its an interesting read in a world where the drum of globalization is beated a bit too often.

But now to the small, little point of this post.What will make Internet in India take off? What will make my father or even my brother buy a computer and get an Internet connection? Its not just about affordability. If my father can replace his old bike and buy a new car within a few month of each other, he can certainly spend 30,000 bucks for a computer. My brother has been talking about buying computers for a while now, and more expensive things have been bought since then, but not a computer.

So, what is the key? News, Entertainment, Cricket scores? I’m afraid investing at least 30k in the computer and then paying monthly for Internet is too much for those. We get those more easily offline. TV is so convenient and effortless, better than any always on connection. Newspapers are cheap and available in all kinds of flavour to suit individual’s inclination. So the key would be in useful things that can be enabled only by Internet and not by other things available offline, the things that can’t be done offline. And what are those? e-mail? With phone calls becoming so cheap, I doubt that’s an attraction unless you have an offpring settled outside India.

Well – many people have interesting ideas, and so do I. Stay tuned πŸ™‚

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This entry was posted in Business & Entrepreneurship, Technology by Jaya. Bookmark the permalink.

About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe ( with a vision to make it the best e-book creation tool. Blog: Twitter: @jayajha Facebook:

5 thoughts on “Indian Internet Market

  1. One thing which has done wounders in spreading Internet market in India is booking of railway tickets. Most of the people prefer having an online ticket to avoid standing in long queue. Although having a credible identity proof and credit /debit card is putting some hurdles in this direction, but still it is something that has made even an illitrate person realise the importance of Internet and computer.

  2. Internet at home is very helpful for purpose like switching Job, matrimonial, getting more information about the latest electronics and other system, preparation for competitive exams. I think most Indian home prefer internet when the students are in search of job or study materials…as well as Matrimonial.

  3. My father was seriously ill and we were in a place where no one knew the remedies of that rare liver disease. I hooked to internet and got lots of materials. they were ‘gharelu nuskha’, simple precautions and do and don’ts. thus saved him from dying.
    With internet there is not only one benefit of being online but due to this you are exposed to multiple sources of information. You can have music, movies, radio, newspaper and much more. so otherwise you’ll have to accumulate all these offline materials near you….and there is still no offline alternate to Blogs πŸ™‚

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