Air Deccan

It could very well be the mission statement of Air Deccan –

We make at least one passenger go to his/her natural self in each of the flight.

The flights are so badly delayed that at least some of the passengers invariably lost patience and start shouting at the staff. Its unmistakably there every time. Combine that with “No Service” in the name of “No Frills”. And what you have is not a “low cost” airline, but a “cheap” airline.

But what the hell!! We still end up going by an Air Deccan flight so many times. Yeah!! So many times that it has become the second largest airline in terms of market share after Jet Airways, leaving Indian (Airlines) marginally behind. I do not know whether that’s in value terms or volume terms.

Why? Precisely because of that. Its cheap. Cheaper than the others 😦

Yet I wonder if the airlines industry will go the way mobile phone industry has gone in India. Reliance’s “500 Rs. का connection” was a major failure in terms of quality of service. But in medium term it triggered a process which brought down the cost of using a mobile for the customer along with good services.

Is it happening with air travel too? There are times when Kingfisher is almost at a comparable or even cheaper fare than Air Deccan. Sometimes ever other FSAs (Full Service Airlines) are like that, if you are willing to adjust timings slightly. Will it go even further from here. Will it force Air Deccan to at least provide cotton and water on board? And to delay their fligths little less often.

But the people I pity the most in this drama are the staff members, who face the customers. They are the ones who have to bear the brunt of passengers losing patience. And imagine what it would be like to make take-off related announcements and give demonstrations when passengers are clapping and mocking (finally we fly – simpliFLY!!).

Poor things. They can hardly do anything. They are the just the players in the hand of a system that is flawed.

And yet we fly Air Deccan so many times. Who says Price is not important?

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About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe ( with a vision to make it the best e-book creation tool. Blog: Twitter: @jayajha Facebook:

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