The above was an interesting piece of news. Assam tea to be sold through post-office network. There are several reasons for which I like the idea –
- The brand “Assam tea” gets popularity and reach.
- The end-consumers have a less expensive way to get the genuine product. Even when you actually visit the place, unless you are an expert you really do not know what is it that you are getting sold in the name of a prodcut from that particular reason.
- The huge postoffice reach and infrastructure is finding a good use. This concept should be taken further. As we are living in the age of privatization and liberalization, it is likely that several old institutions would become obsolete. However, many of them have built good reach and infrastructure over the years. Productive new usage for them should be found for the benefit of the economy…