Postoffices and retailing

Now, you’ll get your tea through post!

The above was an interesting piece of news. Assam tea to be sold through post-office network. There are several reasons for which I like the idea –

  1. The brand “Assam tea” gets popularity and reach.
  2. The end-consumers have a less expensive way to get the genuine product. Even when you actually visit the place, unless you are an expert you really do not know what is it that you are getting sold in the name of a prodcut from that particular reason.
  3. The huge postoffice reach and infrastructure is finding a good use. This concept should be taken further. As we are living in the age of privatization and liberalization, it is likely that several old institutions would become obsolete. However, many of them have built good reach and infrastructure over the years. Productive new usage for them should be found for the benefit of the economy…

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About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe ( with a vision to make it the best e-book creation tool. Blog: Twitter: @jayajha Facebook:

One thought on “Postoffices and retailing

  1. Post offices are also going to be used for loan disbursal and as interest collection centres. Indian Banks Association is currently conducting a pilot project with a few post offices. The banks will do the credit risk check and origination of the loan, while loan servicing will be handled by PO personnel, who will be trained for the work. POs’ personnel utilization will also go up this way.

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