I could not help notice two advertisements on this trip back home. One was for No-Marks cream and the other for Afterbath Cream. Pardon me if you think I have seen it too late, but its only when I am at home that I watch television – hence the timing.
First one disappointed me. It appears that nothing can beat the craze for fairness out here.No-Marks अब double role में – दाग-धब्बे हटाए और गोरा बनाए (I do not claim that I remember the words exactly – but this was the gist). So – no – you can not sell unless you make people गोरा and hence marriagable!!
Afterbath cream seems to have taken a bold step – “ना गोरी, ना साँवली, ना श्याम, ना श्वेत……. मुझे लगना है बस मुझ जैसा”. I would love to see it succeed over the get fair – get married theme. But is that likely to happen yet? 😦
- No-Marks अब double role में – दाग-धब्बे हटाए और गोरा बनाए = No-Marks now in double role – Removes marks as well as makes you fair.
- ना गोरी, ना साँवली, ना श्याम, ना श्वेत = Neither fair, nor …., nor black, nor white
- मुझे लगना है बस मुझ जैसा = I just want to appear like myself