The survey – Questionnaire and Further Analysis

  1. How many blogs do you read regularly?
    • None
    • One or two
    • 2-5
    • 5-10
    • >10
  2. Which of the following types of contents do you read in the blogs?
    • Personal life of blogger(S)
    • Opinions/Information/News on political/social/cultural issues (your country/locality) – including blogs promoting/against a specific cause
    • Opinions/Information/News on political/social/cultural issues (international) – including
      blogs promoting/against a specific cause
    • Light Content (Jokes, Forwards)
    • Technology (Slashdot, Boing Boing, personal blogs or specific posts about technology)
    • Literary content (Stories, Poetry, Travelogues, Quotes, Excerpts)
    • Business (Blogs on companies – Googleblog, emerging businesses, management, your business, promotional blogs – not spam blogs)
    • Sports
    • Cookery
    • Sex
    • Photoblogs (Blogs maintained basically to upload and display photographs)
    • Product/Service Information & Reviews (Books, Movies, Software, Gadgets, Holiday spots, Restaurants, Apparels, Telephone Services, Banking Services)
    • Other specific topics of your interest (health, parenting, religion, psychology, education, research, sex) (Please specify the topics)
  3. In last six months to what extent did the following decisions get influenced by your reading of blogs? (Please note that even if you did not decided to not buy/use something after reading a blog, it means your decision was affected!)
    • Buying/Reading a book
    • Watching a movie
    • Buying/Listening to some music
    • Buying/Downloading a Game console/Software
    • Downloading a free Software
    • Buying a Software
    • Trying a free online service
    • Buying an online service
    • Buying a mobile phone
    • Buying a computer/laptop
    • Buying an high-tech item (PDAs, iPods)
    • Buying an automobile (four/two-wheeler)
    • Buying a durable household item (Television, Refrigerator, Washing Machine, Kitchen appliances, AC, heater)
    • Buying items of personal use (apparels, fashion accessories, shoes, bag, cosmetics, soaps)
    • Choosing a telephone service
    • Choosing a Bank/School for kids
    • Choosing a place to visit on holidays/vacation
    • Choosing a restaurant, mall, place for outing
    • Buying using any other product
    • Choosing any other service

    (The data on above was collected on a 3 point scale, with 1 = Not at all affected, 2 = Partly affected, 3 = Completely affected)

  4. Name
  5. Age
  6. Sex
    • Male
    • Female
  7. Education
    • Illiterate
    • School (Up to 4 years or literate but no formal education)
    • School (5-9 years)
    • SSC/HSC
    • College education, but not graduation
    • Graduate/Post Graduate
    • Graduate/Post Graduate (Professional)
  8. Occupation
  9. Marital Status
    • Single
    • Married with no children
    • Married with financially dependent children
    • Married with financially independent children
    • Divorced
    • Widowed
  10. Monthly Household Income
    • Rs. 10000 – Rs. 25000
    • Rs. 25000-Rs. 50000
    • > Rs. 50000

Give this if you want any particular analysis to be done, please let me know. I have checked some differences across age, sex, occupation etc. No starking differences in patterns are really found  except in case of the age. Age appears to affect the effects on purchase decisions for some of the products/services listed above. One of the reasons why no patterns are found is possibly because the profile is very concentrated across other dimensions, while with respect to age, there is fairly good distribution between 20-30 years at least. This, however, need not symbolize any biases in the sample, since the kind of population the blogs have reached are not expected to be too diverse yet, at least in India. Except, of course, the number of female respondents. It is a generally accepted fact that there are a large number of females around in the blogging world (probably in a larger number than males!). This does not reflect is the low proportion of females in the sample.

This entry was posted in Business & Entrepreneurship by Jaya. Bookmark the permalink.

About Jaya

Jaya Jha is an entrepreneur, a techie, a writer and a poet. She was born and brought up in various towns of Bihar and Jharkhand. A graduate of IIT Kanpur and IIM Lucknow, she realized early on that the corporate world was not her cup of tea. In 2008, she started Pothi.com, one of the first print-on-demand publishing platform in India. She currently lives in Bangalore and divides her time between writing and working on her company's latest product InstaScribe (http://instascribe.com) with a vision to make it the best e-book creation tool. Blog: https://jayajha.wordpress.com Twitter: @jayajha Facebook: http://facebook.com/MovingOnTheBook

3 thoughts on “The survey – Questionnaire and Further Analysis

  1. I reckon that although the number of female bloggers is more than that of male, the number of male blog ‘readers’ is probably more. Many males don’t really have their bolgs but are regular readers, which perhaps was depicted in the survey.

  2. How many blogs do you read regularly?
    about 300

    Which of the following types of contents do you read in the blogs?
    Everything except sports.

    In last six months to what extent did the following decisions get influenced by your reading of blogs?
    Buying/Reading a book
    Watching a movie
    Buying/Listening to some music
    Buying/Downloading a Game console/Software
    Downloading a free Software
    Buying a Software
    Trying a free online service

    Name
    Kunal Goel

    Age
    22

    Sex
    Male

    education
    graduate

    Occupation
    writer

    Marital Status
    single

    Monthly Household Income
    > Rs. 50000

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