The story started sometime back – with JAM magazine publishing a story about the false claims IIPM makes in its advertisement. This was in June, when the editor, Rashmi Bansal, blogged about the article. I guess few people noticed it (at least I did not) untill IIPM – so many months after the incident woke up to it. And how did they respond? Read the comments supposedly put up by the IIPM students on this post of Rashmi – Lies, damned lies and fake blogs. And here is another action from IIPM on somebody else – I’m disconnecting my cable connection. And as to what is going on all around, I would not list all the blogs here, instead would suggest a Google Blogsearch – here.
Now, what comes out of all this?
An utter sense of disgust: Even if everything pointed out in the magazine was utterly wrong, the kind of personal attack made through those claims can not be condoned in any way. And this is not a feminist inside me speaking. This kind of attack is not only highly unprofessional, but utterly disgusting. If you have to deal with something, there are better and more civilized way of doing it.
Bad Management at IIPM: So, all these management gurus did not realize the kind of public backlash they could create with such an attack! Even if I am not to believe the article itself, the mis-management of the situation turns me off. The best policy would have been to sit quiet. The article, itself, never created so much hungama during the last three months after its publication. A clever way to deal would have been to let it pass and continue with their page-long colourful advertisement in the same old fashion. The magazine, Rashmi or all the bloggers of the world do not lose anything with this incident. If there is a loser, it is IIPM. By waking up to it now, and taking such steps, they have managed to draw the attention of everyone towards their flaws.
Blogs are becoming a big communication tool: Marketers, please take note. They can make or break your (oops! I should learn to say “our” now) products.
May God bless IIPM.