Like all other times, take “Ekta Kapoor” to mean serials by her as well as by those following her ways. I was forced into watching some of these soaps this summer. I live at a place where number of channels provided by cable operators is limited. And no matter which of the channels you turn to, you find a serial of that kind (Star, Zee, Sony). If you do want to see some serials where is it that you are supposed to go? I have started wondering if people, now, actually see them because they like them or if they are simply suffering from lack of choice. What do you watch anyway? Fine, one would talk of movies, music, sports etc. But none of these are really substitutes to the kind of entertainment a good serial can give. Movies shown on movie channels are not necessarily great ones and they get repeated so often! Same with music. Sports of course may not be for all 🙂
As for me, since Star Plus is what my mom stays with, I continue with that during holidays. Krishna Arjun, Sanjivani and Saara Aakash used to be some respite, but Sanjivani has almost turned into one of their kind. I do hope Saara Aakash does not go that way. And things like “Star Parivar Award” only encourage giving the same bend to the serials. You need to have all kinds of relatives in the serial and some role for each of them to prove themselves “Favourite whatever”, right?! This is the only way of getting maximum awards for your serials.
But hey, is there some hope? SET not to buy fresh programme from Balaji. When would Star Plus learn?